OpenAI and Anthropic, as two tech giants in the field of artificial intelligence, will soon have to explain to their investors how they have managed to justify a valuation of $2 to $3 trillion. This is a question that has garnered significant attention given the financial status of these companies. The companies claim that artificial intelligence not only replaces workers but also expands the market from software budgets to labor-saving programs.
Marketing Strategy and Irrational Valuation
The marketing tactics of these two companies clearly resemble the model presented by Elon Musk during the public offering of SpaceX shares last June. Musk managed to achieve a valuation that went beyond the company's financial justifications by linking a relatively profitable satellite launch and communications business to a heavily loss-making artificial intelligence startup. This approach illustrates how one can attract investors by relying on grand promises in technology.
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Existential Risks and Investment Limitations
The claims made by OpenAI and Anthropic clearly focus on the existential risks associated with artificial intelligence technology. They convey the message to investors that the risks arising from the expansion of artificial intelligence are so serious that additional investment costs should be limited. This approach could lead to public concern about the social and economic implications of artificial intelligence while simultaneously providing an opportunity for these companies to attract more attention and investment.
In other words, OpenAI and Anthropic not only emphasize the benefits of artificial intelligence but also lean towards fear of its risks. This strategy can be justified as an effective method for attracting investors, but can it truly be based on the financial foundations of these companies? Given that these companies currently do not have clear profitability, there are many questions regarding their sustainability and financial future.
Ultimately, it is expected that if OpenAI and Anthropic cannot adequately justify their valuation and provide appropriate answers to investors' questions, they may face serious challenges in attracting capital and maintaining their market position. In this situation, the consequences of this marketing approach could impact the entire artificial intelligence industry and exacerbate public concerns.
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